That’s the title of a very interesting article by Mark Roden. Worth having a read as it summarizes Nokia’s challenges and ambitions.
“This is an early advertisement from Nokia. It says: A tire you can trust … from Nokia,” he says. “Nokia is a great company from Finland that I joined in 1990. In its history, it has made great car tires and also great rubber boots.”
This quote is attributed to EVP Tero Ojanperä at a recent dinner in NYC. Having had the opportunity to be in Espoo several times, even in Turku (before the site was closed down) and to meet lots of Nokia folks over the last few years, I think such a quote is very symbolic of Nokia’s culture.
The company is always trying to reinvent itself and one of its key challenge today is to become a solutions company or an Internet player, to shift from hardware to software. They have been significant organizational changes in the last few years and even if the transformation does not seem to pay off yet, bear in mind Nokia makes 13 phones every second while it was not known as a handset maker not that long ago.
This could be the subject of a very nice thesis on companies’ culture.
Unfortunately, I won’t be able to join Nokia World in Stuttgart at the end of the month but I am curious to know if any significant announcement will be made.
Great site I’m happy I stumbled onto it through my friend’s blog. Going to need to add another blog to the morning routine