Derek McManus, Chief Technology Officer for O2 in the UK said: “Anticipating growth in demand for mobile services, we have quarter on quarter increased investment in our voice and data networks. Our £500m investment over the last two years has enabled us to offer our customers the best products in the world, including the Apple iPhone and Palm Pre.
“In the past 12 months the mobile industry has seen an unprecedented change in demand. The introduction of world-class devices, in combination with a wide variety of data applications, has brought about a dramatic change in customer behaviour and created an exponential demand on mobile data networks. To put this in context, watching a YouTube video on a smartphone can use the same capacity on the network as sending 500,000 text messages simultaneously.
“We are now aggressively accelerating our network growth programme to ensure we have significant headroom for the future and retain our focus on being number one for customer satisfaction.”
Extracted from a 02 press release
What the ROI of the iPhone for operators: Incremental monthly revenues on data – heavy phone subsidies – growing network costs?
