Embracing Apple’s early and innovative success (200M app donwloads in 3.5 months), several players have announced the launch of mobile stores such as Microsoft (Skymarket), Google (Android Market) or RIM. Despite having been availabe for years on numerous Symbian phones, Nokia Donwload! did not manage to achieve comparable success. We know this is all about the user-experience and about the innovative marketing catalyst the iPhone represents for brands, retailers and content publishers.
However, I think many things could be improved. What about the ability to sort apps by prices and other criteria (languages, size, launch date, number of reviews), preview of the apps, obtain more detailed descriptions…
Mobile merchandizing is still in its early days.
I was interviewed last week by GPS business news about this precise topic. check out for the video interview here.
Note:
If you are not yet familiar with Google Earth on your iPhone or if names such as Palringo, Fring, LightSaber, Mylighter, Newton’s cradle, Devise or Mylite Flashlight and Colored Strobe do not ring a bell, have a look at this thorough review (in French) of the TOP 50 FREE iPhone Apps according to Mobinaute. List is available here.
Posted by Thomas Husson 
